LETTERS + NUMBERS

Alphabet and numbers learning tools
that keep kids interested and exploring.

LETTERS + NUMBERS

WOOD TOYS

Modern twists on classic favorites,
made with sustainable materials.

WOOD TOYS

NESTING BLOCKS

Count, stack, play, and see where your imagination takes you!

NESTING BLOCKS

GIFT SETS

Gift-box-ready for a baby shower, newborn, or just because.

GIFT SETS

GROW WITH BAMBOO

Learn through play with eco-friendly toys made to last.

BAMBOO TOYS

SOFT BLOCKS

Six sides full of fun!

SOFT BLOCKS

ART CARDS

Designed with baby’s vision in mind. It's time to explore!

ART CARDS

ACTIVITIES + MORE

PRINTABLE CRAFTS + ACTIVITIES

FREE PRINTABLES

CAN'T DECIDE? LET THEM.

GIFT CARDS

LETTERS + NUMBERS

EDUCATIONAL + FUN

SHOP BY AGE

NEWBORN

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3 MONTHS

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6 MONTHS

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12 MONTHS

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WHY BLACK + WHITE?

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WEE GALLERY

Babies see the world in Wee Gallery.

Dr. Jennifer Jipson, Dept. of Psychology + Child Development, California Polytechnic University

"The Wee Gallery collections are wonderful. As a developmental psychologist, I knew that babies love to look at black and white images, but now as the mom of a 2 month old, I've really seen this in action. I put the card collection in frames and hung them on the wall in my daughter's room...she LOVES to stare at the animals! I'm excited to get the sea animals and farm animals as well, to give her even more variety."

Daniel's Mom, Santa Barbara, California

"These cards were the first images our son ever focused on. When we showed them to him, he was mesmerized by the beautiful animal pictures on each of the cards. We taped the cards on his crib and we would hear him before he went to sleep and when he woke up 'talking' to his friends. We went on a 2 week multi-city trip when he was 4 months old and forgot to pack the cards. We had my sister FedEx a set to our hotel to make sure our son felt at home wherever we were."

Amy Thompson, Seattle, Washington

"We love the flashcards. Our newborn son won't let them out of his sight, and they work wonders on the plane (or in environments where you want to keep the baby hush hush)! I take them with me everywhere and swear by them. In fact, I have been buying a set for all of the new parents we know."

Traci Ruble, Half Moon Bay, California

"I just want to say THANK YOU for your little cards. My very frugal husband said the other day 'that was the best money spent' on any infant gift we have so far. Leif digs them."