Before a baby learns to reach and grab with their hands or crawl and sit-up, their eyes are providing important information and stimulation for their development. A baby's brain undergoes an amazing period of development from birth to three — producing more than a million neural connections each second. High-contrast imagery offers the best opportunity for newborns to focus on visual stimuli and promotes visual exploration and engagement.

More than just entertainment, visual focus on a stimulus such as art cards can foster a sense of calm and coherence in visually busy spaces. A card placed over a diapering area can be used to redirect attention of wiggly infants, making diaper time a little easier on parents and caregivers. Furthermore, intriguing imagery invites commentary and conversation, encouraging adults to engage more with baby.